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Lytude is a creative hub founded by N. Brendan Okey-Iwobi that has grown into a multi-entertainment entity over the past few years. Originally started in early 2022, Lytude has undergone a significant restructuring in late 2024 to better align with its expanding vision. What began as a passion project is now a space where music, digital content, and other forms of entertainment come together. While it's still in its developmental phase, Lytude continues to evolve by offering a mix of creative content and new services, all designed to connect with a diverse audience.
At its core, Lytude is about experimentation and exploration. Rather than sticking to one narrow focus, the platform reflects a broad range of interests—from technical tutorials on 3D design and coding to discussions on various music styles. The approach is informal and honest, built on a belief that creativity comes in many forms. Rather than aiming to be overly grand or revolutionary, Lytude focuses on delivering value and genuine content for people who share these interests.
One of the primary features of Lytude is its music streaming service, Soundlytude. This service is dedicated to showcasing the music of DJ bon26 alongside musics from other artists who have provided permissions. Soundlytude isn't just about playing music; it's designed to offer a personalized experience. Soon, listeners will be able to create their own playlists, download tracks for offline listening, and explore detailed artist profiles. Currently, only licensed artists have profiles on the platform, but there's room for growth as new partnerships form.
Beyond Soundlytude, Lytude also hosts a YouTube channel and a blog. The channel isn't solely focused on music content, it's a place to learn about anything from how to create 3D designs to coding tutorials, and even discussions about different music genres. The content is varied and practical, with each video aimed at providing tangible insights or tips. Similar on the blog, you'll find a mix of content and more structured "news" posts about the business side of things, including updates on new features and services. The blog serves as a candid look at how Lytude is evolving, offering a transparent view of the day-to-day developments and ideas behind the operation.
Looking ahead, Lytude is gearing up to expand its offerings with a new venture: Gamelytude. This new branch will explore the realm of gaming, primarily focusing on mobile and occasional PC games. There isn't a set genre in mind—rather, the goal is to experiment and create interactive entertainment that complement the other services under the Lytude umbrella. Whether it's a casual game to pass the time or a more involved interactive project, Gamelytude is intended to broaden the brand's appeal and offer another way for users to engage.
The gaming side of Lytude will be developed with a relaxed and experimental attitude. The aim is not to replicate any existing successful formula but to see what resonates with the audience. This means testing ideas, gathering feedback, and being open to evolving the platform based on what users enjoy.
Nzubechukwu Brendan Okey-Iwobi is the founder/owner of Lytude. With a rich variety of talents and experience in the business managing, N. Brendan Okey-Iwobi has led Lytude to its current successful progress. More than the founder, Nzubechukwu is the solo developer and current operator of the whole backend and frontend of what keeps Lytude running.
